The UP International Trade Show (UPITS) 4.0 is built exactly for this moment — bringing together industries, exporters, startups, and international buyers under one roof from 25–29 September 2026 at the India Expo Centre & Mart, Greater Noida.
Uttar Pradesh Is No Longer Just a Domestic Market
Most people outside India still think of Uttar Pradesh in cultural or agricultural terms. That picture is outdated. UP is now one of India's top exporting states — home to thriving industries in electronics, textiles, food processing, renewable energy, leather, defence manufacturing, and health & wellness. With 25 dedicated sectoral policies in place, a single-window investment system (Nivesh Mitra), and an aggressive push under Make in India, the state is competing on a global level — and winning.
UPITS 4.0 is the platform where this transformation gets its widest audience. With 2,400+ exhibitors expected, 125,000+ visitors, and participation from buyers across continents, this is not a regional event dressed up with an international badge. It's a genuine global product expo that happens to have Uttar Pradesh at its centre.
What's at Stake in 2026 — By the Numbers
The global exhibition market is projected to reach $74.6 billion in 2026, growing at a CAGR of 5.7% — with India among the fastest-growing exhibition markets in the world, clocking 10% annual growth. Meanwhile, South trade has grown from $0.5 trillion in 1995 to $6.8 trillion in 2025, with 57% of developing-country exports now going to other developing markets. For Indian exporters, that's not a statistic — it's an open door.
Asia-Pacific already accounts for the largest share of global trade fair demand, and the momentum is building. Events like UPITS are positioned perfectly within this shift — connecting Indian manufacturers with buyers from Southeast Asia, the Middle East, Africa, and beyond.
Three Types of Buyers. One Powerful Floor.
UPITS 4.0 introduces a focused three-dimensional buyer model: International Buyers, Domestic B2B Buyers, and Domestic B2C Buyers — each with a curated experience tailored to their sourcing needs.
- International buyers get direct access to UP's manufacturing base — textiles, ODOP products, electronics, food processing, and more
- Domestic B2B buyers can discover new vendors, compare quality across sectors, and build long-term sourcing partnerships
- B2C visitors get to engage with brands, artisans, and producers in a way no online marketplace can replicate
This structure matters because it keeps the floor focused. You're not in a general crowd — you're in the right room.
What You'll Find on the Floor
Across sectors ranging from agriculture and horticulture to renewable energy, e-commerce, defence, software (STPI), sports, retail, and health & wellness (AYUSH, pharma, naturopathy), UPITS 4.0 showcases the full depth of UP's industrial capability. Previous editions have featured participants from Hyundai, Tata, Vivo, LG, Haier, Honda, Air India, and Adani — alongside thousands of MSMEs, artisans, and emerging startups bringing differentiated products to a global platform.
Live product demonstrations, knowledge sessions, B2B matchmaking programs, and cultural performances are all scheduled throughout the five-day event — making it as productive for a first-time visitor as it is for a returning exhibitor.
Why Now Is the Right Time to Be Here
Global trade in 2026 is navigating real headwinds — tariff uncertainty, geopolitical tensions, and shifting supply chains. The businesses that will come out stronger are the ones actively diversifying their buyer networks, building direct relationships with suppliers, and getting ahead of where demand is moving. Participating in a well-organised global product expo is one of the most efficient ways to do all three in a single week.
Previous editions of UPITS generated business deals exceeding INR 1,000 crore over five days. That's not attendance for attendance's sake. That's real trade being conducted.
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